Brief | To elevate the perception of the hot dog.

Campaign Strategy | Lead the conversation that eliminates consumer guilt and validates hot dogs in today’s food landscape.

Creative Strategy | Use Wienerschnitzel’s extensive history with the hot dog to romanticize its relationship with consumers.

Creative Team | Amanda Merkel, Max Sarkis, Shannon Parr, Anna Warbel, Nareh Vartanian, Tanner Evans, Andi Ives, Ho Chul Jung, Julie Musarra, Melanie Ebeling, Megan Vratsinas, Jonathan Douglas