As the Art Director for Wingstop CRM, I was responsible for designing in email, display, web, and occasionally social spaces. My role involved creatively exploring email layouts, crafting email GIFs, designing static display banners, static web banners, and social posts. I often found myself animating crispy wings and chicken sandwiches. In 2021, I was part of the CRM creative team that worked on Thighstop. Hawkeye partnered with Leo Burnett, Chicago, and together we created an award-winning, integrated campaign. In 2023, I designed for numerous Wingstop collaborations, including a limited-time-only flavor with American rapper Latto. Additionally, my work has been featured in international Wingstop CRM channels.